Apple’s Golden Statue to Trump Secures Trade Relief

Apple’s Golden Statue to Trump Secures Trade Relief
  • calendar_today September 2, 2025
  • Business

Apple has discovered a new way to sidestep President Donald Trump’s trade war: flatter the president’s ego.

On Wednesday, Trump announced that Apple would be spared a pending 100 percent tariff on semiconductors that threatened to dramatically increase iPhone prices worldwide. Reuters first reported the exemption, which came as Apple also pledged to invest an additional $100 billion in the U.S. and delivered a personalized statue to Trump on Wednesday.

Apple CEO Tim Cook said the statue was created by Corning, a longtime Apple supplier that makes specialty glass for the iPhone. It was designed by a former U.S. Marine Corps corporal working at Apple who cut the glass into a large circle with a big Apple logo in the middle, Cook said in a speech. The statue was engraved with Trump’s name on a 24-karat gold base and was shipped to Trump from Utah, Cook added. Cook then signed the piece with the message “Made in America.”

Trump, who has spent months prodding corporations to produce more goods in the U.S., seemed to receive the message: when the statue was presented to him at the Oval Office on Wednesday, Trump said Apple and any other company that is “building up” factories in the U.S. will have no charge when tariffs are officially announced on semiconductors. The announcement is a major win for Apple, which has been under months of public attack from Trump over the location of its supply chain.

The concession comes as the trade war has taken a new turn for Apple. Trump spent the spring publicly bashing Apple for shifting portions of iPhone production to India rather than re-shoring production into the U.S. In April, he declared that his trade war would soon make iPhones “Made in America.” By May, his rhetoric had become more strident, with Trump speaking of his “little problem with Tim Cook” in the Middle East while on a state visit. On another occasion, Trump reportedly told Cook directly, “We are treating you really good, we put up with all the plants you built in China for years. We are not interested in you building in India.”

In reality, experts have long argued that shifting iPhone production to the U.S. is a major and complex project that would take years, if it is even possible at all. The Trump administration has at times pushed back on the idea that the process would take time. Commerce Secretary Howard Lutnick said in May that Apple was “actively considering” using “robotic arms” to imitate the capabilities of the company’s existing factories in China.

Cook has in the past courted Trump to great effect, softening the president’s rhetoric with pledges to manufacture in the U.S. while leaving his most aggressive demands unmet. In 2017, Trump first promised that Apple would build three “big, beautiful” factories in America. The first factory announced by Apple the following year was set to make face masks, not iPhones. In 2019, Trump similarly toured a plant in Texas that he said could make iPhones, only for Apple to announce it would instead make MacBook Pros. Trump’s prediction of U.S.-made iPhones has not yet been met.

Apple announced on Wednesday it would make “big investments” worth $600 billion in the U.S. over the next four years, according to Reuters. The sum is eye-popping, but analysts told the wire service that Apple’s publicly announced spending tracks closely with its actual investments, and that it had made similar pledges in the Biden administration and in Trump’s first term. Apple’s announcement, in short, may not represent a major shift in its spending.

Trump has in the past warned that any company that makes such pledges but then does not deliver could face retroactive tariffs. Apple’s pledge, as it stands, would not change its calculus on tariffs, and Cook has made no move to shift assembly to the U.S. In the meantime, Trump has chosen not to hold his ground—at least not yet.

Wall Street reacted to the news by calling it a smart maneuver. Nancy Tengler, CEO and chief investment officer of Laffer Tengler Investments, an Apple shareholder, told Reuters that Apple had come up with “a savvy solution to the president’s demand that Apple manufacture all iPhones in the U.S.”

Cook, who has played Trump with a combination of charm and deference, has also now taken to gifting Trump, a man known for his love of bling, with a gold statue. Trump has defined progress in terms of “Made in America,” but Apple seems to have once again bought itself time, without threatening the location of iPhone assembly.